Text By Dave Benton
Nick Campbell starts every week with a tweet that says “Happy Monday.” No Garfield cartoons about staying in bed or T.G.I.F. tweets can be found in his feed. Of course, it’s easy to be pumped about the start of the week when he’s excited about what he “gets” to do eight hours a day.
Nick is the founder of Greyscalegorilla.com (GSG) a site that gives away free tutorials to people learning cinema 4D to more than 20,000 viewers a day. GSG is an active community that brings resources for training and tools to people interested in motion graphics and 3D software. While the videos are free, GSG sells digital products such as lighting kits and texture packs used to make all the work 4D artists do look even better.
As an avid, lifelong and self-motivated learner himself, Nick is practically evangelical about the benefits of passing along his knowledge. Nick has learned that by giving away everything he knows, he paradoxically becomes more essential than ever.
We caught up with Nick to get a better understanding of the motivation behind teaching, and how his passion has led him to such a successful business that satisfies both his financial and creative goals.